What Are The Most Popular CBD Products On Ecommerce Platforms In The UK?

What Are The Most Popular CBD Products On Ecommerce Platforms In The UK?

April 16, 2024 | Product Guide | By Dave McShane


There’s a growing demand for CBD products in the UK, with many consumers turning to e-commerce platforms for purchases. The market is flooded with a wide range of CBD products, from oils and capsules to gummies and skincare. In this blog post, we’ll explore the most popular CBD products dominating the UK’s e-commerce landscape. Whether you’re a seasoned user or new to the CBD craze, you’ll find something for everyone in this informative guide.

Key Takeaways:

  • CBD oils are the most popular CBD product on e-commerce platforms in the UK due to their versatility, easy dosing, and quick absorption.
  • CBD Capsules: CBD capsules are also in high demand as they offer a convenient way to consume CBD without needing measuring or complicated dosing.
  • CBD Gummies: CBD gummies have gained popularity for their tasty flavours and ease of consumption, making them a favoured choice for those looking for a fun and delicious way to incorporate CBD into their daily routine.

Analysis of Popular CBD Products

CBD Oils: The Market Leader

Now, let’s analyse popular CBD products on e-commerce platforms in the UK. CBD oils stand out as the industry leader. These oils are highly sought for their ease of use, versatility, and effectiveness. With a wide range of concentrations and flavours available, consumers have a plethora of options to choose from.

Edibles: A Growing Trend

The edibles category is experiencing a surge in popularity, emerging as a growing trend in the CBD market. Consumers are increasingly drawn to CBD-infused gummies, chocolates, and other snacks for their convenience and discreet consumption methods. This trend is expected to continue as more people discover the benefits of incorporating CBD into their daily routines.

A critical appeal of edibles is their potential to provide a longer-lasting effect than other consumption methods. Additionally, the wide variety of flavours and formulations available in the market cater to different preferences and dietary needs, making them a versatile option for consumers looking to explore the world of CBD products.

A close up image of four disc shaped, sugar-covered gummy sweets on a bright white surface. These show in four different colours, orange, green, pale yellow and a pastel red.

Topical and Skincare CBD Products

CBD Creams and Lotions

Assuming you are looking for soothing relief for sore muscles or joint pain, CBD creams and lotions are popular among consumers in the UK. These topicals are infused with high-quality CBD and other nourishing ingredients that help to alleviate discomfort and promote relaxation. They are easy to apply on the skin and are often used after workouts or as part of a daily self-care routine.

CBD Beauty Products

Creams, serums, and masks infused with CBD have taken the beauty industry by storm in the UK. These skincare products offer anti-inflammatory and antioxidant properties that can help to improve the overall appearance and health of the skin. They are suitable for all skin types and are especially beneficial for those dealing with acne, redness, or dryness.

The potential anti-ageing effects of CBD beauty products have also attracted a significant following among consumers looking to rejuvenate and renew their skin naturally.

Open 100ml black glass jar with lid propped leaning on the right hand side of the jar. The mainly black and gold label states that the product is CBD Body Moisturiser containing 1000mg of CBD. There is a purple band with white writing which states “Lavender.” The white cream inside the jar is visible and there is a large sprig of purple lavender flower placed in the between the lid and the jar.

CBD Products for Wellness and Relaxation

CBD Capsules and Pills

Pills formulated with CBD are popular for those seeking a convenient and precise way to incorporate CBD into their wellness routines. These capsules and tablets are easy to swallow and can be taken discreetly, making them an excellent option for busy individuals or those who prefer not to use tinctures or vape CBD. They offer a consistent dosage of CBD and are known for their long-lasting effects.

CBD Bath Bombs and Soaks

Relaxation is vital to overall wellness, and CBD bath bombs and soaks provide a luxurious way to unwind and de-stress. These products combine the benefits of CBD with the soothing properties of a warm bath, creating a spa-like experience at home. CBD bath bombs and soaks are known for their ability to promote relaxation, reduce muscle tension, and improve skin health.

The CBD in bath bombs and soaks is absorbed through the skin, allowing for targeted relief and calmness. Some products also contain essential oils and other botanical ingredients that further enhance the overall experience, making them a popular choice for those looking to pamper themselves and reap the benefits of CBD at the same time.

Vaping Products and CBD E-Liquids

The Popularity of CBD Vapes

Keep up with the latest trends in CBD products by exploring the popularity of CBD vapes. Vaping has quickly become one of the most preferred methods of consuming CBD due to its fast-acting effects and convenience. Users enjoy the variety of flavours in CBD e-liquids and the customisable experience that vaping offers.

Considerations for E-commerce Sales of CBD Vaping Products

To maximise e-commerce sales of CBD vaping products, it is crucial to ensure compliance with regulations and restrictions surrounding the sale of such items. Age verification processes must be in place to prevent sales to minors, and clear labelling of CBD content is vital for transparency. Additionally, providing detailed product descriptions, user instructions, and safety information can help build customer trust.

Another essential consideration for e-commerce sales of CBD vaping products is the quality of ingredients used. Using high-quality, organic CBD oil and showcasing any third-party lab testing results can set your products apart from competitors. Ensuring proper storage and shipping conditions to maintain the integrity of the product is also crucial for customer satisfaction and compliance with regulations.

Innovations in CBD Product Offerings

Water-Soluble CBD

To cater to the evolving preferences of CBD consumers, companies are now introducing water-soluble CBD products. This innovation ensures faster absorption and increased bioavailability than traditional CBD oil products. Any water-soluble CBD product can be easily mixed into beverages or food, providing a convenient and effective way to incorporate CBD into daily routines.

CBD-infused Beverages

The market has seen a surge in the availability of CBD-infused beverages to meet the rising demand for CBD-infused products. This includes teas, coffees, water, and even alcoholic drinks infused with CBD. These beverages offer a refreshing and novel way for consumers to enjoy the benefits of CBD while also quenching their thirst.

Incr-edibles Water Soluble CBD shows three black 30ml dropper bottles flanked by two black 10ml dropper bottles standing side by side in an upright position. A blue band with white writing also shows on the label, stating “Broad Spectrum.” The label also shows various strength 30ml options: 300mg, 600mg, and 1200mg, as well as a 600mg and 1000mg 10ml option.

Summing up

Considering all the points discussed, CBD oils, edibles, and topicals are the most popular products on e-commerce platforms in the UK. These products offer a wide range of choices for consumers looking to incorporate CBD into their daily wellness routines. With the increasing popularity of CBD and the ease of purchasing online, it is clear that these products are a staple in the UK market. Whether for relaxation, skincare, or overall well-being, CBD products dominate the UK’s e-commerce landscape.


What are the UK’s most popular CBD products on e-commerce platforms?

CBD oils, capsules, edibles, and topicals are the most popular CBD products on e-commerce platforms in the UK. These products are widely sought for their various benefits and ease of use.

Are CBD products legally purchased in the UK through e-commerce platforms?

CBD products containing less than 0.2% THC are legal to purchase in the UK through e-commerce platforms. However, to ensure compliance with UK regulations, it is essential to check the THC content of the product before purchasing.

What should I look for when buying CBD products online in the UK?

When buying CBD products online in the UK, it is essential to look for third-party tested products made from high-quality hemp and with clear information about CBD content. Additionally, check for customer reviews and ratings to ensure the product is reputable and effective.